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Tuesday, 22 March 2011

World Water Day 2011


So today, 22nd March, is World Water Day. This is an international initiative which grew out of the 1992 United Nations Conference on Environment and Development (UNCED) in Rio de Janerio with the aim of promoting the sustainable use of water and recognising that many people around the world are still without a clean supply of water. This day represents a crucial moment in the fight against the global sanitation and water crisis and a lot of people are getting involved in any way they can to support this day.
Each year the day has a different focus on water in 2010 the campaign was aimed at raising awareness about sustaining healthy ecosystems and human well-being by addressing the increasing water quality challenges. The intention was to encourage Governments, organisations and individuals around the globe to actively engage in addressing water quality through clean up operations and pollution prevention techniques and to continue using these methods in everyday life. 
In 2011, the focus is on improving international attention on the issues affecting the impact of rapid urban population growth and the uncertainties this brings in terms of climate change, conflicts and natural disasters. The events of the past week highlight more than ever why this is needed.
According to the UN, half of humanity now live in cities with urban growth in the developing world rapidly growing at an unprecedented rate. Coping with the growing needs of water and sanitation services within cities is one of the most pressing issues of this century.
Many organisations like WaterAid will be getting behind World Water Day and running their own initiatives like The World Walks for Water campaign to not only raise money but also raise awareness of World Water Day.
WaterAid speak on their event: “Millions of people walk 6 kilometres everyday just to collect water for their basic needs. On World Water Day 2011, thousands of people across the globe will walk together for 6 kilometers to demand an end to this crisis“.
If you want to get involved there campaign materials such as posters, t-shirts and banners on the website which you can use to advertise your activates during the 2011 world water day.

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